What is risk management? Risk management is an essential part of any organisation’s strategy for success. It involves identifying, assessing, and prioritising risks in order to minimise their impact on the business. Effective risk management can help to protect the … Read More
Author Archives: ScribeSpace
Your guide to A/B Testing
What is A/B Testing? A/B testing is a statistical hypothesis testing procedure used to compare two versions of a product or service to determine which performs better. It is commonly used in the field of digital marketing to compare … Read More
Your guide to Google Ads
What is Google Ads? Your guide to Google Ads: Google Ads (formerly known as Google AdWords), is a platform that allows businesses to place ads on Google and its advertising network. When users search for specific keywords on Google, these … Read More
16 Email Marketing tips to improve your open rate
What does open rate mean in email marketing? Open rate in email marketing refers to the percentage of emails that are opened by recipients out of the total number of emails that were sent. It is a measure of the … Read More
What are CTAs and how should you use them?
What are CTAs? A CTA (call-to-action) button is a graphical element that is designed to encourage users to take a specific action. This could be anything from clicking a button to sign up for a newsletter, to making a purchase. … Read More
Affiliate Marketing and its benefits explained
What is affiliate marketing? Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer brought to the business by the affiliate’s own marketing efforts. In affiliate marketing, affiliates (also known as publishers) … Read More
Content Marketing: The dos and don’ts
What is content marketing? Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action. This type of marketing focuses … Read More
How to make your blog posts rank in 2023
Blog posts in 2023 Blogging has become a popular way for individuals and businesses to share their ideas and thoughts with a wider audience. Many bloggers rely on search engines, particularly Google, to drive traffic to their websites and increase … Read More
Cover letters: Are they worth it?
Are cover letters really worth your time? Are cover letters necessary for job applications? The short answer is, it depends. While cover letters are not always required as part of a job application, they can be a valuable addition to … Read More
Remarketing and its benefits explained
What is Remarketing? Remarketing, also knows as Retargeting, is a form of online advertising that allows companies to target their advertisements to users who have previously visited their website or interacted with their brand. When a user visits a website, … Read More