Business

Spheres of Influence. Influencer Marketing.

A deep dive into the types of influencer content you can create in 2023

Influencer content in 2023 Are you looking to up your influencer game in 2023? Then you’ve come to the right place! In this article, we’ll take a deep dive into the different types of influencer content you can create to … Read More

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Google search ads and Google display ads: What are they and how are they different?

Google ads Are you looking to grow your business through digital advertising? Google search ads and Google display ads are two of the most popular options available. But what exactly are they, and how do they differ from one another? … Read More

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SEO Audits: The importance of auditing your website for SEO

Auditing your website for SEO In today’s digital age, engaging in SEO audits are crucial for the success of any business. To achieve this, search engine optimisation (SEO) is a fundamental strategy that aims to improve a website’s visibility and … Read More

Ghost Writer Typewriter

A run down on ghost writing in marketing: What is it and how can it boost your sales

Ghost writing in marketing Welcome to “A Run Down on Ghost Writing in Marketing,” where we will explore the fascinating world of ghost writing and its role in marketing. Ghost writing, in the context of marketing, refers to the practice … Read More

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A beginner’s guide to affiliate marketing with Amazon in 2023

Amazon Affiliate Welcome to the world of affiliate marketing with Amazon! As we enter 2023, affiliate marketing has become an increasingly popular way for individuals and businesses to monetise their websites, blogs, and social media platforms. Amazon, one of the … Read More

product marketing manager

A beginner’s guide to becoming a successful brand manager

Brand management as a career path In today’s competitive market, effective brand management is essential for building a successful and memorable brand. As a brand manager, you play a critical role in developing and executing branding strategies that resonate with … Read More

Branding strategies explained: What are they and how to use them

Branding strategies Branding is a critical component of any successful business. It’s not just about creating a logo or tagline; it’s about creating an emotional connection with your target audience and standing out from the competition. To do this effectively, … Read More

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A beginner’s guide to the Marketing mix in 2023

The Marketing Mix Welcome to the beginner’s guide to the Marketing mix in 2023. As we move further into the digital age, the way we approach marketing has evolved, and it’s essential to stay up to date with the latest … Read More

Social networking in business 57

PR & Marketing: What do they do and how are they different?

Public relations and Marketing Welcome to the world of PR and marketing, where businesses and organisations strive to gain exposure and create positive public perceptions. If you’re wondering what exactly PR and marketing professionals do, and how they differ from … Read More

Stressed business executive working overtime

Relaunching your business for the second time: Can it work?

Relaunching a failed business Are you considering relaunching your business for the second time? While it may seem like a daunting task, it’s certainly possible with the right approach and mindset. In today’s fast-paced business world, the ability to pivot … Read More