Stress in the Information Technology (IT) industry and how to handle it The information technology (IT) industry is fast-paced and dynamic, and it is not uncommon for IT professionals to experience stress on the job. There are a number of … Read More
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Job prospects and starting a career in Information Technology (IT)
Job prospects in Information Technology (IT) The job prospects in the information technology (IT) industry are excellent, with a high demand for skilled professionals in a variety of roles. One of the main drivers of this growth is the increasing … Read More
The importance of building a social media following
Why is building a strong social media following important? Building a social media following can be crucial to a businesses for a number of reasons. Read along to find out! Increased brand awareness: A strong social media presence can help … Read More
Risk management techniques
What is risk management? Risk management is an essential part of any organisation’s strategy for success. It involves identifying, assessing, and prioritising risks in order to minimise their impact on the business. Effective risk management can help to protect the … Read More
Your guide to A/B Testing
What is A/B Testing? A/B testing is a statistical hypothesis testing procedure used to compare two versions of a product or service to determine which performs better. It is commonly used in the field of digital marketing to compare … Read More
Your guide to Google Ads
What is Google Ads? Your guide to Google Ads: Google Ads (formerly known as Google AdWords), is a platform that allows businesses to place ads on Google and its advertising network. When users search for specific keywords on Google, these … Read More
16 Email Marketing tips to improve your open rate
What does open rate mean in email marketing? Open rate in email marketing refers to the percentage of emails that are opened by recipients out of the total number of emails that were sent. It is a measure of the … Read More
What are CTAs and how should you use them?
What are CTAs? A CTA (call-to-action) button is a graphical element that is designed to encourage users to take a specific action. This could be anything from clicking a button to sign up for a newsletter, to making a purchase. … Read More
Affiliate Marketing and its benefits explained
What is affiliate marketing? Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer brought to the business by the affiliate’s own marketing efforts. In affiliate marketing, affiliates (also known as publishers) … Read More
Content Marketing: The dos and don’ts
What is content marketing? Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action. This type of marketing focuses … Read More