Auditing your website for SEO In today’s digital age, engaging in SEO audits are crucial for the success of any business. To achieve this, search engine optimisation (SEO) is a fundamental strategy that aims to improve a website’s visibility and … Read More
Education
A beginner’s guide to the Marketing mix in 2023
The Marketing Mix Welcome to the beginner’s guide to the Marketing mix in 2023. As we move further into the digital age, the way we approach marketing has evolved, and it’s essential to stay up to date with the latest … Read More
PR & Marketing: What do they do and how are they different?
Public relations and Marketing Welcome to the world of PR and marketing, where businesses and organisations strive to gain exposure and create positive public perceptions. If you’re wondering what exactly PR and marketing professionals do, and how they differ from … Read More
A beginner’s guide to Pinterest in 2023
Pinterest Are you looking to expand your social media presence and drive more traffic to your website? Look no further than Pinterest! With over 400 million monthly active users, Pinterest is a powerful platform for businesses and individuals to showcase … Read More
Types of voices in copywriting: Passive v Active
Copywriting ‘voices’ Welcome to the world of copywriting, where every word counts and every sentence has a purpose. As a copywriter, your primary goal is to persuade your audience to take a specific action, whether it’s making a purchase, signing … Read More
10 content creation tools to help stimulate your work in 2023
Content Creation Tools Content creation has become an essential aspect of any modern business’s marketing strategy. With so much content being produced every day, it can be challenging to stand out from the crowd and create something truly remarkable. That’s … Read More
Psychology in marketing and how it affects consumer behaviour
Psychology in Marketing Psychology and marketing are two fields that have become increasingly intertwined over the past few decades. By using various psychological principles and tactics, marketers have been able to influence consumer behaviour and drive sales. In this article, … Read More
A beginners guide to effective website copywriting in 2023
Website copywriting Welcome to the beginner’s guide to effective website copywriting in 2023! In this guide, we will explore the essential elements of creating persuasive and engaging copy for your website that resonates with your target audience and encourages them … Read More
The 10 copywriting mistakes every copywriter should avoid making in 2023
Education in copywriting Copywriting is an essential component of marketing and advertising that can make or break a business’s success. A well-crafted copy can capture the attention of your target audience, communicate your brand message effectively, and ultimately lead to … Read More
A beginners guide to solution selling methodology in 2023
Solution selling Welcome to the world of solution selling methodology in 2023. As businesses continue to adapt to the ever-evolving landscape of the digital world, solution selling has become an essential part of sales strategy. In this beginner’s guide, we … Read More