Pinterest Are you looking to expand your social media presence and drive more traffic to your website? Look no further than Pinterest! With over 400 million monthly active users, Pinterest is a powerful platform for businesses and individuals to showcase … Read More
Marketing
Relaunching your business for the second time: Can it work?
Relaunching a failed business Are you considering relaunching your business for the second time? While it may seem like a daunting task, it’s certainly possible with the right approach and mindset. In today’s fast-paced business world, the ability to pivot … Read More
Types of voices in copywriting: Passive v Active
Copywriting ‘voices’ Welcome to the world of copywriting, where every word counts and every sentence has a purpose. As a copywriter, your primary goal is to persuade your audience to take a specific action, whether it’s making a purchase, signing … Read More
10 content creation tools to help stimulate your work in 2023
Content Creation Tools Content creation has become an essential aspect of any modern business’s marketing strategy. With so much content being produced every day, it can be challenging to stand out from the crowd and create something truly remarkable. That’s … Read More
The best sales automation tools to use in 2023
Sales automation If you’re looking to streamline your sales process and boost your business’s bottom line, then you need to be taking advantage of the latest sales automation tools. From lead generation to customer relationship management, there are a wide … Read More
Writing effective ad copy in 2023 using AI
AI in copywriting In today’s digital age, writing effective ad copy is more important than ever. With the rise of social media and online advertising, businesses need to create compelling, persuasive ad copy that captures the attention of their target … Read More
Psychology in marketing and how it affects consumer behaviour
Psychology in Marketing Psychology and marketing are two fields that have become increasingly intertwined over the past few decades. By using various psychological principles and tactics, marketers have been able to influence consumer behaviour and drive sales. In this article, … Read More
A beginners guide to effective website copywriting in 2023
Website copywriting Welcome to the beginner’s guide to effective website copywriting in 2023! In this guide, we will explore the essential elements of creating persuasive and engaging copy for your website that resonates with your target audience and encourages them … Read More
The 10 copywriting mistakes every copywriter should avoid making in 2023
Education in copywriting Copywriting is an essential component of marketing and advertising that can make or break a business’s success. A well-crafted copy can capture the attention of your target audience, communicate your brand message effectively, and ultimately lead to … Read More
A beginner’s guide to using the Shopify platform
Shopify for beginners Welcome to the world of e-commerce! If you’re looking to start an online business, Shopify is an excellent platform to consider. With its user-friendly interface and robust set of features, Shopify has become one of the most … Read More