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The best analytics tools every entrepreneur should know in 2023

Analytics in marketing As an entrepreneur in 2023, you understand that data is an essential aspect of business growth and success. To gain meaningful insights from your business data, you need powerful analytics tools that can help you collect, organise, … Read More

Search engine optimization

Search Engine Marketing (SEM) v Social Media Marketing (SMM): What works best for e-commerce brands?

Marketing in E-commerce If you’re an e-commerce brand looking to expand your online presence and reach more potential customers, you may be wondering whether to focus your marketing efforts on search engine marketing (SEM) or social media marketing (SMM). Both … Read More

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Google search ads and Google display ads: What are they and how are they different?

Google ads Are you looking to grow your business through digital advertising? Google search ads and Google display ads are two of the most popular options available. But what exactly are they, and how do they differ from one another? … Read More

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A beginner’s guide to affiliate marketing with Amazon in 2023

Amazon Affiliate Welcome to the world of affiliate marketing with Amazon! As we enter 2023, affiliate marketing has become an increasingly popular way for individuals and businesses to monetise their websites, blogs, and social media platforms. Amazon, one of the … Read More

product marketing manager

A beginner’s guide to becoming a successful brand manager

Brand management as a career path In today’s competitive market, effective brand management is essential for building a successful and memorable brand. As a brand manager, you play a critical role in developing and executing branding strategies that resonate with … Read More

Branding strategies explained: What are they and how to use them

Branding strategies Branding is a critical component of any successful business. It’s not just about creating a logo or tagline; it’s about creating an emotional connection with your target audience and standing out from the competition. To do this effectively, … Read More

Brand building process concept

A beginner’s guide to the importance of brand management in 2023

Brand management Are you starting a new business or looking to grow your existing one? Then you need to understand the importance of brand management in 2023. Brand management is the process of creating, developing, and maintaining a brand image … Read More

Budgeting Finance Book

Marketing with a limited budget: A beginner’s guide to success

Marketing budget Marketing is a crucial component of any business, but for small businesses with limited budgets, it can be challenging to compete with larger competitors. However, with the right strategies and a solid plan, small businesses can still achieve … Read More

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Relaunching your business for the second time: Can it work?

Relaunching a failed business Are you considering relaunching your business for the second time? While it may seem like a daunting task, it’s certainly possible with the right approach and mindset. In today’s fast-paced business world, the ability to pivot … Read More

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The best sales automation tools to use in 2023

Sales automation If you’re looking to streamline your sales process and boost your business’s bottom line, then you need to be taking advantage of the latest sales automation tools. From lead generation to customer relationship management, there are a wide … Read More