Engaging social media content in 2023 Social media has become an indispensable part of our daily lives and an essential tool for businesses to connect with their target audience. In today’s fast-paced and highly competitive digital world, creating engaging social … Read More
Content
5 keys to content marketing success in 2023
Introducing content marketing Content marketing is becoming increasingly important in the digital age. In the coming years, it will become even more important that businesses use effective content marketing strategies to stay competitive and remain visible in the online space. … Read More
What’s a content marketing strategy and why do you need it?
What is a content marketing strategy? A content marketing strategy is a plan that outlines how a company will use content to reach its marketing and business goals. A content marketing strategy typically includes the following elements: Goals: The content … Read More
Content marketers and why they’re crucial to your business
Firstly, what is a content marketer and what do they do? A Content Marketer is a professional who creates, publishes and promotes content to achieve specific business goals. They use various forms of content, such as blog posts, infographics, videos, … Read More
Copywriting for beginners: A how to guide
What is Copywriting? Copywriting is the craft of writing persuasive content for the purpose of marketing and advertising. It involves creating compelling and engaging text to help sell a product or service, and it’s an important part of any successful … Read More
A Copywriter’s Cover Letter: Do you really need it?
Cover letters as a Copywriter Cover letters have long been a part of the job application process, but there is still some debate as to whether they are necessary or even beneficial. A cover letter is an important part of … Read More
Copywriting in marketing: The good and the bad
What exactly is Copywriting? Copywriting is a form of writing that is designed to persuade and influence an audience. It is used in advertising and marketing to promote products, services, and ideas through various forms of media, such as websites, … Read More
Advantages and disadvantages of using AI tech for digital marketing
Advantages and disadvantages of AI in digital marketing Artificial Intelligence (AI) technology has revolutionised the way businesses approach digital marketing, offering new and innovative ways to reach and engage with customers. With the ability to analyse large amounts of data … Read More
What’s the difference between content writing and copywriting?
What is content writing and what is copywriting? Writing is a crucial component of any successful marketing strategy, and choosing the right type of writing can make all the difference when it comes to engaging your audience and achieving your … Read More
Benefits of using AI to generate Marketing content
Using AI to generate Marketing content The use of artificial intelligence (AI) to generate content automatically has become increasingly popular in recent years. This technology allows businesses and individuals to create high-quality content quickly and efficiently, without the need for … Read More