Importance of being recognised on Google As a business owner, having your website indexed by Google is an important step in ensuring that your business can be easily found online. This can help drive traffic to your website and ultimately … Read More
Marketing
The Why and How on a PESTLE analysis
A brief on PESTLE analysis A PESTLE analysis is a strategic tool used by businesses to identify and analyse the external factors that can have an impact on their operations. These factors can include political, economic, social, technological, legal, and … Read More
The Why and How on a SWOT analysis
What is a SWOT analysis? A SWOT analysis is a tool used by businesses to help identify their strengths, weaknesses, opportunities, and threats. This analysis is often used to help businesses develop strategies and make decisions. Strengths are internal characteristics … Read More
Bounce rates: Best practices
Why are bounce rates relevant to my business? Perfecting the best practices to manage bounce rates is an important element for measuring the effectiveness of a business. A bounce rate is the percentage of visitors who leave a website after … Read More
What are landing pages and what do they do?
The basics of landing pages A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a … Read More
Everything you need to know about chatGPT & GPT-3
What is GPT-3 and chatGPT? Read along to find out everything you need to know about ChatGPT and GPT-3! GPT-3 and ChatGPT are state-of-the-art language processing models developed by OpenAI. They are the largest and most powerful language models ever … Read More
The ultimate guide to writing a book in 24 hours
Is it possible to write a book in 24 hours? Writing a book in 24 hours is a daunting task, but it is possible with careful planning and focus. Here is the ultimate guide to help you write your book … Read More
Best performing cover letters for receptionists
Creating the best performing cover letters for receptionists Creating the best performing cover letters are an important part of the job application process for any position, including that of a receptionist. Cover letters allow job applicants to provide more information … Read More
Examples of cover letters for Physiotherapists
Cover letters for Physiotherapists job applications Cover letters are essential for physiotherapists job applications as they provide an opportunity to explain why you’re the ideal candidate. They also provide an opportunity to introduce yourself to a potential employer and explain … Read More
How to choose the perfect business name
Perfecting your business name Choosing the perfect business name can be a daunting task, as it will be the first impression that potential customers have of your company. A good business name should be memorable, unique, and reflective of your … Read More