How to choose the perfect business name

A man on a ladder fixing a painted name sign onto a bracket on a shopfront.

Perfecting your business name

Choosing the perfect business name can be a daunting task, as it will be the first impression that potential customers have of your company. A good business name should be memorable, unique, and reflective of your brand identity. Here are some tips to help you choose a business name that will set your company up for success:

  1. Identify your target audience and what makes your business unique. Before choosing a business name, it’s important to understand who your customers are and what sets your business apart from competitors. This will help you create a name that resonates with your target audience and reflects your brand’s unique value proposition.
  2. Consider the type of business you are starting. Different types of businesses may require different approaches to naming. For example, a consulting firm may want to choose a name that conveys expertise and professionalism, while a fashion brand may want a name that is more creative and trendy.
  3. Brainstorm a list of potential names. Once you have a clear idea of your target audience and what makes your business unique, start brainstorming a list of potential names. Write down any ideas that come to mind, no matter how silly or outlandish they may seem.
  4. Check for availability. Before settling on a name, be sure to check that it is available for use. This means checking to see if the domain name is available, as well as checking with the relevant authorities to ensure that the business name is not already in use.
  5. Test the name with potential customers. Once you have a shortlist of potential names, it’s a good idea to test them with potential customers to see which ones resonate the most. This can be done through surveys or focus groups, or simply by asking friends and family for their opinions.


Choosing a business name is an important decision that will have a lasting impact on your company’s identity. By taking the time to research your target audience, understand what makes your business unique, and test potential names with potential customers, you can choose a business name that will help your business stand out and succeed.

Here are some tools to help you craft the perfect business name:

  • Namelix: A name generator that uses AI to create unique and catchy business names. Try it here:
  • Lean Domain Search: A tool that suggests available domain names based on keywords related to your business. Try it here:
  • NameMesh: A tool that generates names based on various categories and trends, including popular domain extensions, social media handles, and more. Try it here:
  • Anadea Name Generator: An online tool that generates names based on industry and keyword input. Try it here:
  • Wordlab: A business name generator that allows you to generate names based on keywords, phrases, and themes. Try it here:
  • Scribespace AI: A tool that allows you to generate hundreds-thousands of words of content within seconds. SEO optimised and tailored to your business’ needs with only a few input points. Try it here:
  • Shopify Business Name Generator: A free tool that generates business names based on keywords and industry. Try it here:

Remember that these tools can only provide suggestions and inspiration, and the final decision on a business name should come from careful consideration of what the name represents and how it fits with your brand strategy.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>