Marketing

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Keyword research explained and its importance in 2023

Keyword research in 2023 Welcome to the world of keyword research! As you embark on this exciting journey, you’ll discover why it is a critical component of search engine optimisation (SEO) and how it can help you grow your e-commerce … Read More

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Backlinks explained and why they are important in 2023

Backlinks in 2023 Welcome to the world of search engine optimisation (SEO) and backlinks! As the digital landscape continues to evolve, backlinks remain a critical component of SEO and a crucial factor in determining the visibility and ranking of your … Read More

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How to scale your e-commerce brand in 2023

Setting up your e-commerce brand for success in 2023 In the fast-paced world of e-commerce, scaling your brand can make all the difference in reaching new heights of success. With the rise of online shopping and technology advancements, the competition … Read More

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Newsletter promotions in 2023: Are they worth it?

Newsletter promotions in 2023 In the world of digital marketing, newsletter promotions have been a staple for businesses to reach their target audience and drive sales. However, as technology and consumer behaviour continue to evolve, it is becoming increasingly important … Read More

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Optimising Amazon descriptions for conversion success

Achieving Amazon success in 2023 Amazon is one of the largest e-commerce platforms in the world, and with millions of products competing for attention, optimising your product descriptions can make a significant impact on your conversion success. Your product description … Read More

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Does Google punish AI written content?

What is AI written content? Artificial Intelligence (AI) generated content has been on the rise in recent years, with the advancements in natural language processing and machine learning technology. While AI generated content can be a valuable tool for businesses, … Read More

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Influencer marketing and what it is

What is influencer marketing? Influencer marketing is a modern form of advertising that involves partnering with individuals who have a strong online presence, or influence, to promote a brand’s product or service. Influencer marketing leverages the reach, trust, and credibility … Read More

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Instagram bios: How to create interesting bios in 2023

Instagram bios in 2023 Instagram is one of the most popular social media platforms with over a billion active users. A well-crafted Instagram bio is an important aspect of creating an attractive and engaging profile on Instagram. In 2023, the … Read More

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Sales follow-up emails that get opened

Perfecting your sales follow-up emails In today’s competitive business landscape, following up with potential customers is crucial to closing sales and growing your business. However, with so many emails flooding inboxes every day, it’s becoming increasingly difficult to get your … Read More

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YouTube descriptions that generate repeat viewers

The secret to successful YouTube descriptions In the age of digital marketing, video content has become a powerful tool for reaching and engaging with a large audience. Among the most popular video platforms is YouTube, with billions of active users … Read More