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Meta descriptions and how to perfect them for SEO in 2023

Exploring meta descriptions for SEO Meta descriptions, often overlooked, are a powerful tool for boosting your SEO efforts in 2023. They play a crucial role in determining the visibility of your website in search engine results, making them essential for … Read More

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What is a URL slug and why are they important in 2023?

URL slugs in 2023 explained Are you tired of confusing and convoluted website URLs? Well, it’s time to learn about the power of URL slugs! A URL slug is the unique identifier at the end of a URL that defines … Read More

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Keyword research explained and its importance in 2023

Keyword research in 2023 Welcome to the world of keyword research! As you embark on this exciting journey, you’ll discover why it is a critical component of search engine optimisation (SEO) and how it can help you grow your e-commerce … Read More

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How to scale your e-commerce brand in 2023

Setting up your e-commerce brand for success in 2023 In the fast-paced world of e-commerce, scaling your brand can make all the difference in reaching new heights of success. With the rise of online shopping and technology advancements, the competition … Read More

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Newsletter promotions in 2023: Are they worth it?

Newsletter promotions in 2023 In the world of digital marketing, newsletter promotions have been a staple for businesses to reach their target audience and drive sales. However, as technology and consumer behaviour continue to evolve, it is becoming increasingly important … Read More

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Optimising Amazon descriptions for conversion success

Achieving Amazon success in 2023 Amazon is one of the largest e-commerce platforms in the world, and with millions of products competing for attention, optimising your product descriptions can make a significant impact on your conversion success. Your product description … Read More

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Does Google punish AI written content?

What is AI written content? Artificial Intelligence (AI) generated content has been on the rise in recent years, with the advancements in natural language processing and machine learning technology. While AI generated content can be a valuable tool for businesses, … Read More

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Influencer marketing and what it is

What is influencer marketing? Influencer marketing is a modern form of advertising that involves partnering with individuals who have a strong online presence, or influence, to promote a brand’s product or service. Influencer marketing leverages the reach, trust, and credibility … Read More

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Instagram bios: How to create interesting bios in 2023

Instagram bios in 2023 Instagram is one of the most popular social media platforms with over a billion active users. A well-crafted Instagram bio is an important aspect of creating an attractive and engaging profile on Instagram. In 2023, the … Read More

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Sales follow-up emails that get opened

Perfecting your sales follow-up emails In today’s competitive business landscape, following up with potential customers is crucial to closing sales and growing your business. However, with so many emails flooding inboxes every day, it’s becoming increasingly difficult to get your … Read More