What are Instagram hashtags?
Instagram hashtags are words or phrases preceded by the “#” symbol that categorise and help users find content on the social media platform. When users include hashtags in their posts, the content becomes searchable and can be found by other users who are searching for that particular hashtag. For example, if a user includes the hashtag #foodie in a post about a new restaurant they tried, other users who search for the hashtag #foodie will be able to find and see that post.
Why is it important to generate the perfect hashtags for Instagram?
Hashtags are important on Instagram because they help users discover new content and connect with other users who have similar interests. They also allow businesses and individuals to reach a wider audience and increase the visibility of their posts. By using relevant and popular hashtags, businesses and individuals can attract new followers and potentially increase their engagement and reach on the platform.
Other reasons why using hashtags as an effective marketing tool:
- Increased visibility: Using relevant hashtags can help businesses reach a wider audience and increase the visibility of their posts. When users search for a particular hashtag, your business’s posts will show up in the search results, increasing the chances of being seen by potential customers.
- Greater engagement: Using hashtags can help businesses connect with other users who have similar interests and increase engagement with their content. By using popular hashtags, businesses can attract more likes, comments, and followers.
- Improved brand awareness: Using hashtags can help businesses increase brand awareness and build a stronger online presence. By using hashtags that are relevant to their business and industry, businesses can position themselves as thought leaders and attract the attention of potential customers.
- Targeted marketing: Businesses can use hashtags to target specific demographics and customer segments. For example, a fashion brand might use hashtags related to fashion, style, and trends to attract potential customers who are interested in those topics.
- Join relevant conversations and events: By using hashtags related to current events, trends, and popular topics, businesses can participate in relevant conversations and events and increase their visibility on the platform.
- Track the success of your campaigns: Businesses can create unique hashtags for their campaigns and track the engagement and reach of their posts by searching for those hashtags. This can help businesses measure the success of their campaigns and identify areas for improvement.
- Expand your reach: Using popular hashtags can help businesses reach a wider audience, as users who search for those hashtags will be able to see and interact with the business’s content.
- Helps businesses build a community: By using hashtags related to their industry and interests, businesses can connect with other users and build a community of followers who are interested in their products and services.
Best practices to consider with generating the perfect Instagram hashtags
Here are some best practices for a business using Instagram hashtags:
- Use relevant hashtags: It’s important to use hashtags that are relevant to your business and industry. Using unrelated hashtags can distract from your content and may not attract the right audience.
- Use a mix of popular and niche hashtags: In addition to using popular hashtags, consider using niche hashtags that are specific to your business and industry. This can help you reach a more targeted and engaged audience.
- Avoid using too many hashtags: While it’s important to use hashtags, using too many can be overwhelming and may decrease engagement. It’s generally recommended to use a mix of around 5-10 hashtags per post.
- Use a mix of branded and unbranded hashtags: In addition to using branded hashtags that are specific to your business, consider using unbranded hashtags that are relevant to your industry and content. This can help you reach a wider audience and increase your visibility on the platform.
- Use hashtags in the caption and the first comment: Instagram allows users to include up to 30 hashtags in a post. To keep the caption from looking cluttered, consider including the hashtags in the first comment instead of the caption.
- Monitor and update your hashtag strategy: It’s important to regularly monitor the performance of your hashtags and adjust your strategy as needed. This can help you identify which hashtags are most effective at driving engagement and reach, and ensure that your hashtags are always relevant and up-to-date.
Still struggling to find the right hashtags? Try out these tools!
- Hashtagify: This tool allows you to search for hashtags based on keywords and displays the most popular related hashtags. It also shows you the influencers and accounts using each hashtag. Try it here: https://hashtagify.me/
- RiteTag: This tool analyses the hashtags you enter and provides suggestions based on their popularity and relevance. It also shows you the best time to use each hashtag. Try it here: https://ritetag.com/
- All Hashtag: This tool generates a list of relevant hashtags based on a specific keyword or phrase. It also allows you to analyse the performance of hashtags and find popular hashtags in specific locations or languages. Try it here: https://www.all-hashtag.com/
- Keyhole: This tool allows you to track the performance of specific hashtags and analyse their reach and engagement. It also provides suggestions for similar hashtags that you can use. Try it here: https://keyhole.co/
Incorporating relevant hashtags in an Instagram post can be a valuable tool for businesses looking to increase visibility and reach on the platform. Hashtags help connect a post with a larger community of users interested in the same topics, making it easier for businesses to reach their target audience. When selecting hashtags, it is important to choose those that are relevant and widely used to ensure maximum exposure. Additionally, creating unique branded hashtags can help build a sense of community and foster brand loyalty among followers. By leveraging hashtags effectively, businesses can amplify their reach and drive greater engagement with their content on Instagram.
Struggling to come up with captions, social media ad campaigns, hashtags and more? Try Scribespace for free today and let us do the work! Click here