How to boost your Instagram following and why it is important for your business


Why is boosting my Instagram following important for my business?

Boosting your social media following is important for a scaling business because it allows you to reach a wider audience and build your brand. With a larger social media following, you can potentially attract more customers and increase sales.

Having a strong social media presence can also help you establish your brand as an industry leader and build trust with your target audience. When potential customers see that you have a large following on social media, they may be more likely to trust your brand and consider purchasing from you.

Additionally, a large social media following can provide valuable insights into the preferences and behaviour of your target audience. By analysing the engagement and feedback from your followers, you can gain valuable insights into what type of content resonates with your audience and adjust your marketing strategy accordingly.


Here are 6 tips to boosting your social media following:

  1. Use hashtags: Hashtags are a great way to make your posts more discoverable to potential followers. When you use relevant hashtags, your posts are more likely to show up in search results and on the Explore page, where people can discover your content and decide to follow you.
  2. Post regularly: Consistency is key when it comes to growing your Instagram following. If you want to attract more followers, it’s important to post regularly and consistently. This will help you establish a presence on the platform and keep your current followers engaged.
  3. Use Instagram Stories: Instagram Stories are a great way to connect with your followers in a more personal and interactive way. You can use them to share behind-the-scenes content, host Q&As, or run polls and surveys to get feedback from your followers.
  4. Engage with your followers: Building a community on Instagram is all about engagement. When someone comments on your posts or leaves a like, make sure to respond to them and show your appreciation. This will help you build a stronger connection with your followers and encourage them to continue supporting your content.
  5. Collaborate with other users: Collaborating with other users is a great way to reach a new audience and potentially gain more followers. You can collaborate with other users by sharing each other’s posts, hosting a joint Instagram Live, or organising a giveaway.
  6. Use Instagram ads: If you want to quickly increase your follower count, you can use Instagram ads to promote your account to a wider audience. Instagram ads allow you to target specific demographics and interests, so you can reach the people who are most likely to be interested in your content.

Growing your Instagram following takes time and effort, but it can be a great way to build your brand and connect with a wider audience. By using hashtags, posting regularly, engaging with your followers, and collaborating with other users, you can start to see an increase in your follower count.

Here are some of the best tools to boost your Instagram following

  1. Hootsuite: A social media management platform that can help you schedule and publish posts, track engagement, and analyse performance. Try Hootsuite here:
  2. Later: A visual content planning and scheduling tool for Instagram that can help you manage and schedule your posts, analyse your performance, and discover new followers. Try Later here:
  3. Buffer: A social media management tool that allows you to schedule and publish posts, analyse performance, and collaborate with your team. Try Buffer here:
  4. Sprout Social: A comprehensive social media management platform that includes features for scheduling, publishing, engagement, and analytics. Try Sprout Social here:
  5. Planoly: A visual planning and scheduling tool for Instagram that allows you to plan and publish posts, track engagement, and analyse performance. Try Planoly here:
  6. SocialBee: A growth marketing platform that can help you automate your social media activities and increase your following. Try SocialBee here:
  7. Tailwind: A visual marketing tool that helps you schedule and publish posts, discover new followers, and analyse your performance. Try Tailwind here:
  8. Scribespace: A content-creation tool utilising AI powered technology to generate thousands of words of content in seconds. With over 200+ use cases, the content is high quality, engaging and SEO optimised. Try Scribespace here:

Boosting your Instagram following takes time and effort, but can pay off in increased visibility and engagement for your brand. By utilising relevant hashtags, posting consistently and at optimal times, and engaging with your followers, you can attract new followers and build a strong community on the platform. Utilising software tools such as Hootsuite, Later, Buffer, Sprout Social, Planoly, SocialBee, or Tailwind can help streamline your efforts and provide valuable insights into your performance.

However, it’s important to keep in mind that the most effective strategy is to provide high-quality content that resonates with your target audience and actively engage with them. With patience, persistence, and the right approach, you can build a strong following on Instagram that can benefit your business in the long run.

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