How to create a brand for an Instagram account

Creating a brand for an Instagram account

Instagram is one of the largest and most influential social media platforms, with over one billion active users. For businesses, influencers, and individuals alike, having a strong brand on Instagram is essential for building a loyal following, increasing engagement, and achieving success. However, creating a brand for an Instagram account can be a challenge, especially with so many accounts vying for attention.

In this article, we will explore the key steps involved in creating a compelling brand for your Instagram account. From defining your target audience and creating a consistent visual aesthetic, to developing a clear brand message and creating engaging content, we will cover everything you need to know to create a brand that stands out on Instagram and resonates with your followers.

  1. Identify your target audience: Who do you want to attract to your Instagram account? Consider the age range, interests, and values of your ideal audience.
  2. Develop a unique value proposition: What makes your Instagram account different from others in your niche? Consider the content you will post, the tone and style of your captions, and any additional services or products you may offer.
  3. Choose a consistent visual aesthetic: Your Instagram account should have a cohesive look and feel. Choose a colour scheme, font, and style of photos that reflect your brand.
  4. Create a consistent tone and voice: Your Instagram captions should reflect the tone and personality of your brand. Consider the language you use, whether you want to be more formal or casual, and whether you want to use humour or a more serious tone.
  5. Utilise relevant hashtags: Use hashtags that are relevant to your brand and target audience. This will help you reach a wider audience and get noticed by potential followers.
  6. Engage with your audience: Interacting with your followers and responding to comments and messages can help you build a loyal community of followers who will help spread the word about your brand.
  7. Collaborate with other accounts: Collaborating with other accounts in your niche can help you reach a new audience and give you the opportunity to showcase your brand to a different audience.


Here are some tools that will help you optimise and scale your Instagram account


  1. Planning and scheduling tools: Tools such as Later, Hootsuite, or Planoly can help you plan and schedule your Instagram content in advance, allowing you to save time and increase consistency in your posting. Try Planoly here:
  2. Analytics and reporting tools: Tools such as Iconosquare, Socialbakers, or Sprout Social can help you track and analyse your account’s performance, including metrics such as follower growth, engagement, and post performance. Try SproutSocial here:
  3. Photo and video editing tools: Tools such as Canva, Adobe Lightroom, or VSCO can help you enhance and edit your photos and videos to create visually appealing and professional content. Try Canva here:
  4. Engagement tools: Tools such as Combin or Kicksta can help you automate and increase engagement on your Instagram account, including likes, comments, and following/unfollowing other users. Try Jarvee here: Try Combin here:
  5. E-commerce tools: If you are using Instagram to sell products, tools such as Shopify, BigCommerce, or WooCommerce can help you create a seamless shopping experience for your followers, including product tags, checkout, and payment processing. Try WooCommerce here:

By implementing these software tools, you can streamline your processes, improve your account’s performance, and scale your Instagram business account more effectively. However, it’s important to use these tools responsibly and in compliance with Instagram’s terms of service to avoid having your account banned.

What are some mistakes to watch out for when creating a brand for my Instagram account?

When creating a brand for your Instagram account, it’s important to be mindful of the following mistakes to avoid:

  1. Neglecting your target audience: Not clearly defining your target audience and their interests can lead to a lack of focus in your content and messaging, causing you to miss the mark with your followers.
  2. Lack of consistency: Inconsistent posting and a disjointed visual aesthetic can confuse your followers and make your brand appear unprofessional.
  3. Ignoring the importance of high-quality content: Poor quality or un-engaging content can lead to low engagement and difficulty growing your following.
  4. Over-reliance on automation: Using automation tools such as bots or mass-following can lead to low-quality engagement and can harm your account’s reputation and even lead to your account being banned.
  5. Not engaging with your followers: Neglecting to engage with your followers and respond to comments and messages can lead to a lack of community and lower levels of trust and loyalty.
  6. Failing to track and analyse your performance: Not tracking and analysing your account’s performance can prevent you from making informed decisions and improve your account’s performance over time.

By avoiding these common mistakes, you can create a strong and effective brand for your Instagram account that resonates with your target audience and helps you achieve your goals.

Creating a brand for your Instagram account is an important step in establishing a strong presence on the platform and achieving success. By defining your target audience, creating a consistent visual aesthetic, producing high-quality content, engaging with your followers, and tracking and analysing your performance, you can build a brand that resonates with your audience and sets you apart from the competition.

However, it’s important to be mindful of common mistakes such as neglecting your target audience, lacking consistency, ignoring the importance of high-quality content, and over-relying on automation. By avoiding these pitfalls and focusing on your brand, you can create a successful and effective Instagram account that helps you achieve your goals and connect with your followers.


Struggling to convert your ad campaigns? Try Scribespace for free today and let us do the work!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>