Why market research is vital for companies specialising in digital sales


Why is market research so important for a scaling business?

Market research is a vital part of any successful business. Market research is especially important for companies that specialise in digital goods, such as software, apps, and online services. Without a hands on approach with their customers market research is one of the only ways a company specialising in digital sales understands what the market is searching for and better utilises their in-place systems to deliver what they want. These companies operate in a fast-paced and highly competitive market, and need to have a deep understanding of their customers and their needs in order to stay ahead of the competition.

It involves collecting, analysing, and interpreting data about the market in which a business operates, including information about consumers, competitors, and the broader economic environment. Market research helps businesses make informed decisions about their products, services, and marketing strategies, and can provide a wealth of valuable insights that can help them grow and succeed.

One of the key benefits of market research for companies that specialise in digital goods is that it can help them understand the market in which they operate. By conducting market research, these companies can learn about the size and growth of the market, the preferences and behaviour of consumers, and the competitive landscape. This information can help them identify opportunities for growth and innovation, and can provide valuable insights that can inform their product development and marketing strategies.


There are several reasons why market research is so important to businesses. First, it helps businesses understand their customers and their needs. By conducting market research, businesses can learn more about who their customers are, what they want, and how they behave. This information can help businesses tailor their products and services to better meet their customers’ needs, and can help them develop marketing strategies that are more effective and targeted.

Second, market research can help businesses identify and evaluate opportunities for growth. By conducting market research, businesses can learn about emerging trends, new technologies, and changing consumer preferences, and can use this information to identify potential opportunities for expansion and innovation. This can help businesses stay ahead of their competitors and remain competitive in an ever-changing market.

Third, market research can help businesses manage risks and make better decisions. By conducting market research, businesses can better understand the risks and challenges they face, and can use this information to develop strategies for mitigating these risks and maximising their chances of success. This can help businesses avoid costly mistakes and make more informed decisions about how to allocate their resources.

Market research is a vital tool for businesses of all sizes and in all industries but especially vital to those specialising in digital sales. It provides valuable insights that can help businesses understand their customers, identify opportunities for growth, and manage risks more effectively. By conducting regular market research, businesses can stay ahead of their competitors and position themselves for long-term success. A company that conducts regular market research will ultimately position themselves for long-term success in a rapidly evolving market.

Here are some effective tools for conducting your market research:

  • Google Trends: Provides insights into trending topics, regions and related keywords. Check out google trends here: https://trends.google.com/trends/?geo=AU
  • SEMrush: Offers a comprehensive suite of SEO and PPC tools to conduct keyword research and competitor analysis. Check out SEMrush here: https://www.semrush.com/
  • SurveyMonkey: A popular tool for creating and conducting surveys, with a range of customisation options and advanced analytics. Check out SurveyMonkey here: https://www.surveymonkey.com/
  • Qualtrics: A cloud-based research platform that allows you to collect and analyse data through surveys, focus groups, and other methods. Check out Qualtrics here: https://www.qualtrics.com/au/
  • Hootsuite Insights: A social media listening tool that helps you track brand mentions and sentiment on multiple platforms. Check out Hootsuite Insights here: https://signup.hootsuite.com/
  • Scribespace AI: An AI powered tool with 200+ use cases from keyword extractors to generating full length articles and most things in-between. Check out Scribespace here: https://scribespace.ai/ai-content-templates-scribespace/
  • HubSpot Research: Offers insights into topics, industries and companies through curated data, reports and surveys. Check out HubSpot here: https://www.hubspot.com/
  • Tableau: A data visualisation tool that helps you make sense of complex market research data. Check out Tableau here: https://www.tableau.com/
  • Marketo: An automation tool that provides lead generation, email marketing and campaign management features to support market research efforts. Check out Marketo here: https://business.adobe.com/au/products/marketo/adobe-marketo.html
  • Airtable: A flexible and customisable database tool that can be used to store and organise market research data. Check out Airtable here: https://www.airtable.com/
  • Qualaroo: A user research platform that helps you gather feedback and insights from website visitors. Check out Qualaroo here: https://qualaroo.com/


Market research is a crucial component of business success. It provides organisations with valuable insights into their target audience, competitors, industry trends, and more. This information can be used to inform strategic decision-making, improve product development, and enhance marketing and sales efforts.

Whether you are launching a new product, expanding into new markets, or simply seeking to improve your current offerings, market research can provide the data and insights needed to make informed decisions and drive growth. Therefore, investing time and resources into market research is essential for businesses looking to succeed in today’s competitive landscape.

Check out this video dissecting the types of market research you should conduct for your business: https://www.youtube.com/watch?v=VpxA7k8ZLkE

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>