Customer Relationship Management (CRM) software of 2023 The customer relationship management (CRM) landscape is constantly changing, and it‘s important to stay up to date with the latest developments. In this article, we will explore the top 10 CRMs of 2023 … Read More
Marketing
Why market research is vital for companies specialising in digital sales
Why is market research so important for a scaling business? Market research is a vital part of any successful business. Market research is especially important for companies that specialise in digital goods, such as software, apps, and online services. Without … Read More
Importance of social networking for tech start-ups
Let’s discuss the importance of social networking for tech start-ups Social networking is a vital component of the technology business, as it provides a range of benefits for companies operating in this sector. One of the main reasons why social … Read More
Why networking is an essential part of business relationships
Why is networking an essential part of business relationships? Networking is an essential component of business relationships, as it allows individuals and companies to connect with each other and build mutually beneficial partnerships. One of the main advantages of networking … Read More
How to boost your Instagram following and why it is important for your business
Why is boosting my Instagram following important for my business? Boosting your social media following is important for a scaling business because it allows you to reach a wider audience and build your brand. With a larger social media following, … Read More
What is keyword research and why is it important?
What is keyword research? Keyword research is the process of discovering and analysing words and phrases that people use when searching for information on a particular topic. This is typically done in order to optimize a website or content for … Read More
Job prospects and how to start working in the marketing industry
Job prospects in the marketing industry The marketing industry is a dynamic and constantly evolving field, and it offers a wide range of job prospects for those with the skillset and experience. Marketing professionals are responsible for promoting products and … Read More
The importance of brand awareness to businesses
The importance of brand awareness to achieving business success The importance of brand awareness as part of a company’s overall marketing strategy is readily evident and there are four main ways a business can build and improve on their awareness. … Read More
The 7Ps of marketing framework and its application
What are the 7ps of marketing? The 7Ps of marketing, also known as the marketing mix, are a set of seven elements that organisations consider when developing and implementing their marketing strategies. The 7Ps are product, price, place, promotion, people, … Read More
Resume and Linkedin biography for Product Managers
Resume biography and applying it to Product Managers A resume biography, also known as a personal statement or summary statement, is a brief paragraph at the top of a resume that highlights an individual’s most relevant skills, experiences, and accomplishments. … Read More