Resume and LinkedIn biography as a risk manager For risk managers, a resume biography is particularly important because it allows them to showcase their knowledge and expertise in risk management. It should highlight their specific skills and experience in identifying, … Read More
Marketing
Resume and Linkedin biography for chief product officer
Resume and LinkedIn biography as a Chief Product Officer (CPO) There are several reasons why a resume and LinkedIn biography is important for a Chief Product Officer (CPO): It helps to showcase the individual’s skills and experience: A resume biography … Read More
How to make your blog posts rank in 2023
Blog posts in 2023 Blogging has become a popular way for individuals and businesses to share their ideas and thoughts with a wider audience. Many bloggers rely on search engines, particularly Google, to drive traffic to their websites and increase … Read More
Cover letters: Are they worth it?
Are cover letters really worth your time? Are cover letters necessary for job applications? The short answer is, it depends. While cover letters are not always required as part of a job application, they can be a valuable addition to … Read More
Remarketing and its benefits explained
What is Remarketing? Remarketing, also knows as Retargeting, is a form of online advertising that allows companies to target their advertisements to users who have previously visited their website or interacted with their brand. When a user visits a website, … Read More
How to improve your ROI on marketing campaigns
What is ROI? The return on investment (ROI) is a measure of the effectiveness of a marketing campaign. It helps businesses understand how much they are getting back in return for the resources they invest in their marketing efforts. By … Read More
How to excel as a Content Marketer in 2023
What does a Content Marketer do? To excel as a content marketer, you will be responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. … Read More
Positioning statements explained
What is a positioning statement? A positioning statement is a concise statement that defines the target market for a product or service and how it uniquely meets the needs of that market. It is an important tool for marketing because … Read More
How to create catchy subject lines for your emails
The importance of your email subject line Creating a catchy subject line for an email is one of the most important factors in determining whether your email will be opened or not. It’s the first thing that your recipient sees, … Read More
6 secrets to generating the perfect hashtags for Instagram
What are Instagram hashtags? Instagram hashtags are words or phrases preceded by the “#” symbol that categorise and help users find content on the social media platform. When users include hashtags in their posts, the content becomes searchable and can … Read More